Steps AI
Instagram chatbot

Turn Instagram comments and DMs into sales.

Your agent answers direct messages, replies to comments with a DM when someone uses a keyword, and picks up story replies and mentions. All from the same agent as your other channels.

Sign in
  • One Meta connection
  • Keyword comment-to-DM
  • Your team can step in

What your agent does on Instagram.

Busy launch? The agent keeps up with your DMs. Select a capability to view an illustrative demonstration.

Answer direct messages

Product, size, stock and delivery questions get an answer from your own information.

Your website
Business hoursInformation you provide
FAQs & documents
Your information, used in the reply
Example conversation
Are you open on Saturday?
Yes, we’re open on Saturday. How can we help?
Business hours
Start more conversations

Start more conversations on Instagram.

Comment triggers can be scoped to one post or Reel.

Step 1 of 4

Keyword comments.

Choose the words that start a DM, and the reply that goes out.

Keyword triggerOn
PRICE, LINKWords that start a DM
“Here are the details you asked for”Reply sent in the DM

PRICE

Thanks. The linen set is ₹2,800. Want the link?

Comment turned into a DM
By industry

Product launches, course enquiries, clinic bookings and property enquiries, all answered in the DMs.

What the agent didRecommended from the catalogueChecked stock in the storeSent a checkout link
9:41
L
Lumen Home@lumenhome
Message...
Instagram

Lumen Home

An example conversation for an ecommerce business. Your agent answers from your own information and tools.

See Steps AI for ecommerce
Setup

The same Meta connection covers WhatsApp and Messenger.

  1. Connect through MetaSign in to Meta and give Steps AI access to your Instagram professional account.
  2. Choose the agentPick which agent answers your Instagram messages.
  3. Set your comment triggersAdd keywords and replies for the posts you want to cover.
P
Priya NairUnified inbox · Live request
Needs a person

Can I speak to someone about a bulk order?

Of course. I have passed this to our team.

AAlex joined with the full history

Hi Priya, Alex here. How many pieces do you need?

Assigned to AlexAI replies paused
Human handoff

When a customer asks for a person, or the agent reaches something it should not handle, the chat moves to your unified inbox with the full history. Nobody has to repeat themselves.

  • Set a wait time and a fallback message
  • Email the right person when someone is needed
  • On Instagram, replying from the app pauses the AI

Good to know

  • Instagram broadcast campaigns are not available. Campaigns run on WhatsApp.
  • Instagram does not share state-level location for analytics.
FAQ

What is comment-to-DM?

When someone comments a keyword you choose on your post, your agent sends them a direct message, so the conversation can continue privately.

Do I need a separate setup for WhatsApp and Messenger?

No. One Meta connection covers Instagram, WhatsApp and Messenger.

Can my team reply instead?

Yes. Instagram conversations appear in your shared inbox, where your team can take over.

Channels

One agent, one inbox, every channel your customers use.

Website chatbotAnswer visitors on your website.
WhatsApp chatbotAnswer customers on WhatsApp.
Messenger chatbotAnswer customers who message your Facebook page.

See the Instagram chatbot with your own business in mind.

Book a demo and we will walk through it using your own information and channels.